||On the 31st January Sponge proudly launched our latest report.|
In a massive shift in public opinion, a MORI poll commissioned by Sponge demonstrated for the first time an overwhelming consumer demand for high performance environmentally friendly homes.
The new Sponge report, Eco Chic or Eco Geek, shows that home owners are prepared to pay more to live in a sustainable home. 92 per cent of those surveyed are keen to see sustainability features offered on new homes, while 64 per cent said these should be compulsory.
Speaking at the launch event, Housing and Planning Minister Yvette Cooper MP said:
'This survey shows that more and more people want to see action in their own home to tackle climate change. A quarter of all our carbon emissions are from our homes. That is why it is so important for all new homes to be zero carbon within ten years, and why home buyers should be entitled to proper energy efficiency ratings on existing homes as well.'
Our Director, Sonny Masero, said:
'We are delighted and impressed by the clear swing in consumer expectations towards much higher environmental standards. Now house builders must respond quickly to catch up with consumer demand and offer more market choice.'
Also speaking at the event were:
- Phil Hodkinson, Group Finance Director, HBOS
- Paul Ruyssevelt, Director, ESD
- Oswin Baker, IPSOS/MORI
- Debbie Aplin, Managing Director of Crest Nicholson Regeneration and
- Paul Donnelly Group Environment Manager, Crest Nicholson plc.
Copies of the full report are available to buy from here.
A copy of the Executive Summary is available here.