'Making Sustainability Pay'

Investigating the marketability of homes that deliver sustainable lifestyles

CPD Event Series by Sponge Sustainability Network

London ~ Bristol ~ Manchester

Nine out of ten homeowners want to see sustainable features on new homes, and are prepared to pay more, yet 70% claim to know little or nothing about them (Sponge/Mori 2006).

With the onset of Home Information Packs and the increasing number of sustainable features in new homes, property professionals need to able to communicate the benefits of sustainable homes to their clients.

This event will cover:

• How to sell sustainable homes - using sustainability as a marketing tool and address common practical issues associated with sustainable homes
• Why market sustainable homes - policy and market based drivers
• What is a sustainable home - key features explained
• The business case - do sustainable homes sell quicker and at a premium?

Speakers will explain key environmental technologies to help you answer potential buyers or tenants common concerns and queries.

Leading practitioners will provide their insights on marketing sustainability, helping you gain a better understanding of selling sustainable homes amongst increasingly onerous legislation and changing consumer demands.

Guest Speakers include:

• Paul King, Chief Executive, UK Green Buildings Council (London)
• Nick Johnson, Deputy Chief Executive, Urban Splash (Manchester)
• Jim McClelland, Editor, Sustain Magazine (Bristol)
• David Thorp, Head of Insights, Chartered Institute of Marketing
• Marie Hickey, Residential Research, Savills Plc

For full programme of events please click here.

The CPD will build on the findings of the Sponge/Defra Environmental Action Fund project, including the key results drawn from the 'Eco Chic or Eco Geek - The desirability of sustainable homes’ report (Sponge/Mori 2006).  

This CPD is specifically targeted at:

• Housing Developers and their Marketing / CSR Personnel
• Property Agents
• Estate Agents
• Housing Associations / RSL's

This event is also highly relevant to

• Architects and their Marketing Personnel
• Surveyors and their Marketing Personnel
• Building Officers / Advisors
• Contractors
• Sponge members

£80 + VAT (subsidised rate) per delegate

London - Monday 12th November (programme and booking form)

Manchester - Thursday 15th November (programme and booking form)

Bristol - Wednesday 21st November(programme and booking form)

Contact: jackie@spongenet.org 0208 683 6694 for more information

The CPD event series is supported by the Department for Food and Rural Affairs - Environment Action Fund and is delivered in partnership with Creative Environmental Networks.