Welcome to the Sponge Lifestyle Project!

Building the Market for Sustainable Lifestyles is a 3-year project co-funded by Defra and delivered by the Sponge Sustainability Network. The project will research, compile and disseminate the case for building homes that encourage sustainable lifestyles. Property developers, designers, house-builders and contractors can encourage sustainable patterns of consumption through motivating changes in behaviour by undertaking three types of activity:

1. Create communities where an individual can associate themselves with neighbours who are also living a sustainable lifestyle.
2. Design in measures to create domestic environments where sustainable lifestyle choices are the norm.
3. Provide information to residents to allow them to make "rational choices".
   

There is an increasing body of experience and research that supports the case for sustainable homes, but it is undersubscribed and further work is required to give the business case further credibility. Sponge will bring together this new and existing information and disseminate it to our members as well as other interested parties through a programme of events. Sponge will undertake a further study, in partnership with house-builders and housing associations (as the client bodies) to demonstrate that there is a case and demand for sustainable housing schemes. This demand for sustainable houses reflects an interest in sustainable lifestyles, which goes hand in hand with sustainable consumption and production. Put simply ‘sustainable consumption and production’ is getting more from less.

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