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Investigating the marketability of homes that deliver sustainable lifestyles
PLACES STILL AVAILABLE!
Nine out of ten homeowners want to see sustainable features on new homes, and are prepared to pay more, yet 70% claim to know little or nothing about them (Sponge/Mori 2006 report 'Eco Chic or Eco Geek?'The Desirability of Sustainable Homes).
With the onset of Home Information Packs and the increasing number of sustainable features in new homes, property professionals need to able to communicate the benefits of sustainable homes to their clients.
This CPD seminar event series will cover:
How to sell sustainable homes - using sustainability as a marketing tool and address common practical issues associated with sustainable homes
Why market sustainable homes - policy and market based drivers
What is a sustainable home - key features explained
The business case - do sustainable homes sell quicker and at a premium?
Guest Speakers include:
Paul King, Chief Executive, UK Green Buildings Council (London)
Nick Johnson, Deputy Chief Executive, Urban Splash (Manchester)
Jim McClelland, Editor, Sustain Magazine (Bristol)
David Thorp, Head of Insights, Chartered Institute of Marketing
Marie Hickey, Associate - Residential Research, Savills Plc
?80 (subsidised rate) per delegate
London - Monday 12th November (London programme and booking form)
Manchester - Thursday 15th November(Manchester programme and booking form)
Bristol - Wednesday 21st November (Bristol programme and booking form)
Contact: Jackie for more information.
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